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Matthew Todd, the author and former editor of Attitude magazine, wrote a darkly satirical hit play, Blowing Whistles, inspired by the new culture born of Gaydar.

Various tabloid stories also erupted from the site: MP Mark Oaten met a male prostitute on the site; Boy George met the model he was later imprisoned for chaining up against his will; Chris Bryant MP used the site replete with a picture of himself in his underwear.

The couple dreamed up the website after a gay friend of theirs had been complaining about how hard it was to find a boyfriend on existing online dating sites.

One of his friends, who did not want to be named in this article, noted the terrible irony of this: that the man responsible for bringing so many together could have left the world so alone.

And despite becoming increasingly known as a hook-up tool – as well as a dating site – it broke into mainstream culture, attracting blue chip advertisers from Ford to American Express, such was the draw of the so-called pink pound.

It had its detractors – those who said it was responsible for encouraging a harsh shopping-list approach to sex.

At the peak of Gaydar’s success in the late '00s, it had more than 5 million subscribers.

The Independent on Sunday named Badenhorst the fourth most influential LGBT person in Britain in 2007.

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